London Fashion Weekend – Saatchi Gallery

Its that time again and we always look forward to London Fashion Week, We just love luxury, creativity and trends.. Pure Chemistry believes “Fashion is a way to express yourself and not just through outerwear. With lingerie, you can express your innermost self however you want…”  and this year were out at the Saatchi Gallery for LFW Weekend the ultimate fashion experience🙂


Saatchi Gallery – LFW


London Fashion Weekend


Daisy Lowe – were loving Daisy’s cute pink jumpsuit looking stunning as always


Sophie Webster LFW Tote bags


Back at the Savoy for Lingerie Edit

On Thursday 14th and Friday 15th July 2016, The Lingerie Edit opened its doors at The Savoy Hotel in London to international buyers and press, all to showcase 45 specially selected lingerie, lounge and swimwear brands.

Apart from a great location, stunning venue and buzzing atmosphere, The Lingerie Edit is definitely one of the top lingerie trade shows for us to take part in. It is well organised by David Finlayson & Tamar Kendell, everyones really friendly & helpful. Since its a smaller show, we gain more interest and have more time to spend with buyers. Were able to show the ranges in greater detail and arrange further meetings.


We showcased ” A Gentlemans Love Story “- Inspiration taken from the Vintage streets of the City of London, effortless, elegant classic style combined with modern-day creativity & vibrancy. Continuation from our Rouge affair collection, the range will include our exclusive monochrome silk print, bold reds, candy & powder pinks with delicate black Chantilly lace and 18k gold plated components.


Our lovely model Charlotte wearing Lost Paradise


Introducing a range of luxury silk satin camisoles with delicate french leavers lace

In the making – A little Insight

A little insight of how beautifully our luxury lingerie pieces are being put together. The collection is designed & made in UK, crafted with exceptional skill and attention to detail, and made from superior natural fiber fabrics.

We work with an establishment with an outstanding reputation, meeting the demands of the highest standards of manufacture. Its also great to see that the workers are well looked after🙂


Beauty Trend: Are you afraid of the Dark?

We are now officially in Autumn, The year is flying by and here at Pure Chemistry we are loving the A/W trends this year! Heres one of our favourite Beauty Trend alerts from British Vogue🙂

From the richest plum to the deepest green, autumn’s new nail hues are a dark and mysterious bunch. The perfect deep plum hue, Deborah Lippmann’s Miss Independent has an extra-glossy finish and is infused with treatment benefits from ingredients such as biotin, green tea extract and aucoumea.


Deborah Lippmann Nail Polish in Miss Independent, £16. Available at