Cast a spell with Spellbound this Halloween!

Sparks will fly with this stunning underwire bra; contemporary yet enchanting in its French-style glamour. The ouvert bra features panels of black Chantilly lace which can be unbuttoned for seductive boudoir play, while the zesty lime green silk adds a vibrant modernity to the look. Decadently finished with 18ct gold hardware, this bra is best seen with the matching Spell Bound brief.




Styled by Lingerie Lab – Have a fabulous Halloween! xx

City Seduction Event – A sizzling & stunning night!

Some fab images from our stockist “Lingerie Lab” City Seduction event, Our stunning collection’s Pure Rose – Raspberry Diva & Lost Paradise Strawberry alongside Radio presenter Lizzie Cundy an Mint club London 🙂




The stunning Sukki Singapora looking fantastic! with Pure Chemistry models x


Pure Rose Raspberry Diva as seen in the Daily Mail! Available online now!

Chic and luxurious, this underwire bra combines all the elements you desire. A tastefully deep raspberry toned silk is seductively trimmed with sheer black mesh and lace, while the sides of the bra feature a fashion-forward trio of straps finished with 18ct gold hardware. Style it up for all-day sartorial impact or tease in the boudoir.

London Fashion Weekend – Saatchi Gallery

Its that time again and we always look forward to London Fashion Week, We just love luxury, creativity and trends.. Pure Chemistry believes “Fashion is a way to express yourself and not just through outerwear. With lingerie, you can express your innermost self however you want…”  and this year were out at the Saatchi Gallery for LFW Weekend the ultimate fashion experience 🙂


Saatchi Gallery – LFW


London Fashion Weekend


Daisy Lowe – were loving Daisy’s cute pink jumpsuit looking stunning as always


Sophie Webster LFW Tote bags


Back at the Savoy for Lingerie Edit

On Thursday 14th and Friday 15th July 2016, The Lingerie Edit opened its doors at The Savoy Hotel in London to international buyers and press, all to showcase 45 specially selected lingerie, lounge and swimwear brands.

Apart from a great location, stunning venue and buzzing atmosphere, The Lingerie Edit is definitely one of the top lingerie trade shows for us to take part in. It is well organised by David Finlayson & Tamar Kendell, everyones really friendly & helpful. Since its a smaller show, we gain more interest and have more time to spend with buyers. Were able to show the ranges in greater detail and arrange further meetings.


We showcased ” A Gentlemans Love Story “- Inspiration taken from the Vintage streets of the City of London, effortless, elegant classic style combined with modern-day creativity & vibrancy. Continuation from our Rouge affair collection, the range will include our exclusive monochrome silk print, bold reds, candy & powder pinks with delicate black Chantilly lace and 18k gold plated components.


Our lovely model Charlotte wearing Lost Paradise


Introducing a range of luxury silk satin camisoles with delicate french leavers lace