In the making – A little Insight

A little insight of how beautifully our luxury lingerie pieces are being put together. The collection is designed & made in UK, crafted with exceptional skill and attention to detail, and made from superior natural fiber fabrics.

We work with an establishment with an outstanding reputation, meeting the demands of the highest standards of manufacture. Its also great to see that the workers are well looked after :)

 

Beauty Trend: Are you afraid of the Dark?

We are now officially in Autumn, The year is flying by and here at Pure Chemistry we are loving the A/W trends this year! Heres one of our favourite Beauty Trend alerts from British Vogue :)

From the richest plum to the deepest green, autumn’s new nail hues are a dark and mysterious bunch. The perfect deep plum hue, Deborah Lippmann’s Miss Independent has an extra-glossy finish and is infused with treatment benefits from ingredients such as biotin, green tea extract and aucoumea.

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Deborah Lippmann Nail Polish in Miss Independent, £16. Available at http://www.selfridges.com.

SUCCESS AT THE SAVOY

The Lingerie Edit is one of our favourite Trade shows, set in the heart of London at the truly stunning Savoy Hotel. We had such a fab time meeting press & buyers again and a huge thank you for visiting despite the tube strikes! We saw lots of stunning lingerie from top designers, we really loved the sleepwear by Maison de Papillon that was on the stand nearby to us…Chic, versatile and comfortable. We look forward to the next event :)

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“This Category always sees some strong returning brands like Pure Chemistry and they set an example to newcomers about staying fresh & on trend ” Read more: http://thelingeriejournal.com/lingerie-edit-ss16-recap/

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PRESS FLASHBACK -J’ADORE PARIS: THE CHIC GUIDE ON HOW TO DRESS LIKE A PARISIAN –

Paris is known for being the fashion capital of the world and it’s easy for us to say ‘J’adore Paris’. Ever since the reign of Louis XIV, French style has been sought after by everyone. Parisians just instinctively know how to dress (it might have something to do with the insane amount of fashion brands that are based in the city). The key to dressing like a chic Parisian woman is knowing the balance between looking good, but not looking like you are trying. Parisians often dress so that they can transition straight from day to night. To get the effortless Parisian look , mix classic staples with one stand out piece, whether it’s a cool jacket, knockout shoes or a statement bad…  Read more  http://www.yourcoffeebreak.co.uk/fashion/26338733840/parisian/

 

J’adore Paris: The Chic Guide On How To Dress Like A Parisian

 

Left as clock-wise: Joseph Sequin Blazer, Scarf from American Eagle, Corset Pure Chemistry “Humbug”, Celtic & Co Boots, Celtic & Co Striped v-neck, Dress from Nasty Gal, True Religion Red Leather Jacket, Pritch London Black Leather Jacket

PURE CHEMISTRY AT SALON DE LA LINGERIE PARIS

Pure Chemistry have just got back from a busy weekend at Mode City at Salon International de la Lingerie in Porte de Versailles, Paris. The City was beautiful and extremely warm! We had a great time talking to both new and familiar faces about the brand, it was great to hear of the support and enthusiasm for Pure Chemistry Lingerie :) Thank you to our lovely Parisian staff Aliaa & Yasmine who were a great help with translating X

dining parisWe also had a lovely time dining with our Haute Couture designer friends from Dubai at the Matignon, Paris, Totally inspired! Restaurant designed by Jacques Garcia and its club designed by Charles Tassin.

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Inspiration – The Devil wears Prada designer Georges Chakra collection at Haute Couture show in Paris stunning collection spotted guests Meg Ryan & Chantale Thomass!

Au revoir for now :) Next stop The Lingerie Edit at the Savoy London!

PURE CHEMISTRY – THE SAVOY LONDON

The Lingerie Edit, London’s trade event for premium intimates brands, has announced its strongest line up of exhibitors yet which includes Pure Chemistry Lingerie :) From Paris to London phew! this will be busy and exciting week! By appointment, buyers are invited into the Abraham Lincoln and Manhattan rooms within the world-famous hotel to browse exciting forthcoming collections from lingerie, loungewear and swimwear brands, place orders and talk business. Come and visit us as we return to the Savoy Hotel on July 9th & 10th, with brands such as Michael Kors Swim, Juicy Couture Swim, Maison Lejaby, and many more. For more info please email info@purechemistrylingerie.com

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PURE CHEMISTRY IN PARIS

BRITS IN PARIS

We will be exhibitiing at MODE CITY PARIS this year for the first time.
MODE CITY, THE BIGGEST LINGERIE AND SWIMWEAR EVENT FOR OVER 30 YEARS, Top international lingerie and beachwear brands/manufacturers; 450 exhibiting brands will present their Spring/Summer 2016 collections for the first time including us and we cant wait! :) Come and say hello at stand G40
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OXFORD FASHION WEEK 2014

We were delighted to be showcasing at the Lingerie Show at Oxford Fashion Week this year. The most intimate of shows kicked off the run of black-tie events which make up the Oxford Fashion Week. The Lingerie Show took place at the impressive Malmaison.

With a catwalk running along the length of what used to be the main hall of a Victorian prison the evening was nothing less than dramatic, Against the backdrop of Malmaison Hotel’s striking interiors Pure Chemistry glamourised the runway along side  William Wilde, Silk Cocoon, Jon Harris and many other brands. The catwalk models were beautiful students from Oxford University & Oxford Brooks University. Pure Chemistry’s luxury collection is no doubt the portrayal of the duality of a personality, the innocent damsel, and the provocative rebel… a real masterclass in the art of the alter-ego. Reviewed by Jessica Knowles from the OFW team: “If we were to sum up Pure Chemistry in three words it would be coquettish, sophisticated and desirable and we can’t wait to see what’s next in store for the young British brand and its talented designer” More info http://oxfordfashionweek.com

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Pure Chemistry showcases at LFW event THE CATWALK EDIT Chelsea, London

Pure Chemistry showcased at The Catwalk Edit this week along with over 50 brands who showcased their new collections at the Chelsea Old Town Hall.  We had a fantastic response from buyers,stylists, press & bloggers! Thank you to everyone who took the time to visit our stand & view our continuity range and our exciting new pieces. Well done to calico pr for organising such a productive event :)

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