We were delighted to be showcasing at the Lingerie Show at Oxford Fashion Week this year. The most intimate of shows kicked off the run of black-tie events which make up the Oxford Fashion Week. The Lingerie Show took place at the impressive Malmaison.

With a catwalk running along the length of what used to be the main hall of a Victorian prison the evening was nothing less than dramatic, Against the backdrop of Malmaison Hotel’s striking interiors Pure Chemistry glamourised the runway along side  William Wilde, Silk Cocoon, Jon Harris and many other brands. The catwalk models were beautiful students from Oxford University & Oxford Brooks University. Pure Chemistry’s luxury collection is no doubt the portrayal of the duality of a personality, the innocent damsel, and the provocative rebel… a real masterclass in the art of the alter-ego. Reviewed by Jessica Knowles from the OFW team: “If we were to sum up Pure Chemistry in three words it would be coquettish, sophisticated and desirable and we can’t wait to see what’s next in store for the young British brand and its talented designer” More info http://oxfordfashionweek.com


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