Pure Chemistry Lingerie exhibited at Pure London for the first time. All first can be as daunting as they are exciting when going head to head with your competition.
However if anything we have re-affirmed that Pure Chemistry Lingerie is distinct with a notable strong signature and are beginning to receive recognition for it. Buyer and Press interest has definitely been more than stirred with our presence at Pure London.
We were delighted by The Lingerie Journal, who said of Pure Chemistry Lingerie:
Tucked off in the corner I found the hidden gem that is Pure Chemistry. This brand features couture lingerie inspired by all eras and cultures. The designs focus on mixing elegance and playfulness and illustrate a genuine flair for unique detail. What I found particularly fascinating about this label was their passion for exuding the notion that “fashion is a way to express yourself and it’s not only about outerwear.” Nothing truer could be said. Lingerie is most certainly one of the most intimate forms of expression.”