OXFORD FASHION WEEK 2014

We were delighted to be showcasing at the Lingerie Show at Oxford Fashion Week this year. The most intimate of shows kicked off the run of black-tie events which make up the Oxford Fashion Week. The Lingerie Show took place at the impressive Malmaison.

With a catwalk running along the length of what used to be the main hall of a Victorian prison the evening was nothing less than dramatic, Against the backdrop of Malmaison Hotel’s striking interiors Pure Chemistry glamourised the runway along side  William Wilde, Silk Cocoon, Jon Harris and many other brands. The catwalk models were beautiful students from Oxford University & Oxford Brooks University. Pure Chemistry’s luxury collection is no doubt the portrayal of the duality of a personality, the innocent damsel, and the provocative rebel… a real masterclass in the art of the alter-ego. Reviewed by Jessica Knowles from the OFW team: “If we were to sum up Pure Chemistry in three words it would be coquettish, sophisticated and desirable and we can’t wait to see what’s next in store for the young British brand and its talented designer” More info http://oxfordfashionweek.com
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Pure Chemistry showcases at LFW event THE CATWALK EDIT Chelsea, London

Pure Chemistry showcased at The Catwalk Edit this week along with over 50 brands who showcased their new collections at the Chelsea Old Town Hall.  We had a fantastic response from buyers,stylists, press & bloggers! Thank you to everyone who took the time to visit our stand & view our continuity range and our exciting new pieces. Well done to calico pr for organising such a productive event :)

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Pure Chemistry exclusively joins UK’s leading fashion buying event! Moda Exhibition UK

We would like you to embrace our new timeless collection at MODA EXHIBITION BIRMINGHAM from the 10th August 2014 -12th August 2014.  Sophisticated lines that enhance the silhouette, flattering shapes with classic blacks & bursts of pop colours combined to give a playful chic collection. Come and visit us at stand D50 at MODA BOUTIQUE. For more info contact info@purechemistrylingerie.com

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